Sony Sues Playstation Actor for Advertising Wii

Published on 10-08-12 09:53 PM

Sony Sues Playstation Actor for Adveristing the Wii

You may know of Jerry Lambert, better known as Kevin Butler, or you may have just seen him in one of his more than 30 Sony commercials. He acted a role as Sony’s vice president, until just the end of the last year. Well now Sony’s suing their face actor for his quick appearance in Bridgestone Tire’s new commercial.

Bridgestone had Jerry Lambert play Mario Kart for the Wii on screen as part of their “GameOn” promotion which allows customers to pick either a $70 American Express Gift Card or a Nintendo Wii console.

Sony is rather taken aback by this, and has filed a lawsuit saying ‘'use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony's intellectual property, creates confusion in the market and causes damage to Sony.’ Well, it was just one commercial and it’s not like everyone’s a Bridgestone Tire’s customer, but I see why Sony isn't happy about it.

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Sony Sues Playstation Actor for Advertising Wii
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22 Comments

Rekop - 10-08-12
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Oh dididang! :o

machogrubba14 - 10-08-12
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Oh sony... why? WHY? I thought ownership of a person is illegal... and this is what it seems like. Sony is claiming ownership of this man...

scriblet - 10-08-12
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the morons! LOL

Sonicdiezx - 10-08-12
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thats why Sega is the Best!

InsomniacMan - 10-09-12
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Just when I thought Sony couldnt get any worse.

UnstopableHeart - 10-09-12
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Rofl that is kinda funny hahaha.

StephF - 10-09-12
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Shameful...

:O

Gray6 - 10-09-12
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Is Jerry really playing the role of 'Kevin Butler' or just a guy who enjoys video games and tires? I guess Sony can't tell the difference.

Tedigram - 10-09-12
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Sony doesn't like sharing their men with other people. I totally understand.

MrMario - 10-09-12
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This reminds me of when Daniel Pesina got fired for acting as Jonny Cage in a BloodStorm advertisement.

Datleco - 10-09-12
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That is no excuse to sue him and never will be an excuse to sue him just because he advertised the Wii for one commercial. The guy is free to do that since obviously he needed the money to begin with. It's not like since HE'S playing the Wii, then Sony must lose customers to Nintendo. If they lose customers to Nintendo, it certainly isn't because of the commercial but due to Nintendo's part and Sony's own doing or lack thereof.

Neostar - 10-09-12
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I'd understand if he like had a contract or something...

thes321 - 10-10-12
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Originally Posted by Neostar

I'd understand if he like had a contract or something...

His contract ended three days ago when they made this... Sony, slaves were
outlawed tens of years ago!

Wario - 10-10-12
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"Sony is rather taken aback by this, and has filed a lawsuit saying ‘'use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony's intellectual property, creates confusion in the market and causes damage to Sony.’

Sony is doing more damage to it's reputation by seuing that guy than the actor is doing

EimP - 10-10-12
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Jerry Lambit should sue back, slavery was outlawed just after the civil war >:/ KNOW YOUR HISTORY AND LAWS SONY!

plus GO XBOX :D