Microsoft sure knows how to reel in the cash. You guys with brothers probably think it's a bad thing, which is completely understandable. However, not having any brothers myself, I actually like the fact that it goes by account rather than by console. Because if I were on another Xbox, I'd be able to sign into my account and be able to play online even if no one purchased a gold membership on that Xbox. Furthermore, if my Xbox, for some reason, died then I wouldn't have to worry about transferring my membership to the new console (though all my downloads would be a different story).